• To help those who are at the bottom of the pyramid.
• To work with vigour, dedication and innovation to achieve excellence in service, quality, reliability, safety and customer
• To earn the trust and confidence of all stakeholders, exceeding their expectations and making the Company a respected household name.
• To consistently achieve high growth and the highest levels of productivity.
• To be a technology-driven, efficient and financially sound organisation.
• To contribute towards community development and nation-building.
• To be a responsible corporate citizen nurturing human values and concern for society, the environment and, above all, the people.
• To promote a work culture that fosters individual growth, team spirit and creativity to overcome challenges and attain goals.
• To encourage ideas, talent and value systems.
• To uphold the guiding principles of trust, integrity and transparency in all aspects of interactions and dealings.